Simms Fishing Products

Simms Fishing Products is a company that develops the world’s premier technical fishing apparel, footwear, and equipment. When the company relocated its headquarters in Bozeman, Montana in 2012, it engaged JLF Architects and Big-D Construction to design and build a facility that would speak to the company’s brand as the “icon” in the fishing industry. Simms encourages its customer base to visit their headquarters, so incorporating a brand narrative into the design was essential.